Ever been in a meeting where someone is explaining their fancy GIS application and everyone else’s eyes glaze over?  We have!

Computer Geeks, GIS nerds, we love and need them.  They create the tools and maps that we use everyday. However, most people don’t care how they do what they do.  If you ask the casual user, they want a simple way to get the data or map that they need.  This is where the "BIG RED BUTTON" comes in.  If you could get what you need by pushing one big red button, that would be the ultimate in easy! Right?  As rational people, we know that that is not a reality.